G321 - Readership Profiles

Rock Sound 

The core target audience for Rock Sound are people aged 15-24, although only 55% of this audience are within the age range. Roughly 77% of the buyers being female.With their widespread audience online, following them on social media sites, their target audience are fairly up to date with technology and our first world society.
The audience spend roughly £250 million a year on music and attending gigs. On top of this, Rock Sound readers spend £245 million a year on fashion. This would mean that their families would probably fall into the ABC1 demographics.
85% of Rock Sound readers use the magazine to discover new music and trends, and finally 52% of readers follow Rock Sound across its print, web and social network platforms, and 82% across at least 2 of these.





10 products that could be found advertised within Rock Sound would be:

1. Band t-shirts
2. Albums and CDs
3. Tour tickets
4. Band Merchandise, e.g. wristbands, posters, stickers etc.
5. Subscriptions to the magazine
6. Phone screensavers and ringtones
7. Games, e.g. PS4, Xbox One 
8. Music festivals
9. Accessories, e.g. watches
10. Adventure day outs

The magazine appeals to their target audience by advertising their social media accounts on the front, competitions for meet and greets and/or technology e.g. iPhones, laptops, tablets etc. The artists featured on the front cover also make the magazine appealing to their target audience as they're always within the same genre of music, e.g. 30 Seconds to Mars, Fall Out Boy and All Time Low are all similar musicians but with different styles of music, so it always roughly stays the same. On top of this, the layout of the cover is simple and doesn't have too much to look at; the feature of the article is in a different colour to the rest of the magazine so it's obvious to the readers who and what is going on in the issue.

Kerrang!

The age range for Kerrang! is a lot more varied than it is for Rock Sound.

56.1% are aged 15-24, while 21.5% are aged 25-34. 13.4% are aged 35-44 and 7.1% are aged 45-54 and finally 1.9% are 55+.

Throughout all this, 54.7% are male whereas the other 45.3% are female.

Readers of Kerrang! are 5.5 times more likely to go to a concert as well as them being 8 times more likely to spend over £200 a year on clothing (individually).

Their family demographics would most likely fall into the ones of Rock Sound readers, ABC1 due to individual readers being able to afford relevant things such as concert tickets, albums, merchandise etc.



10 products that could be found in Kerrang! Magazine would be:

1. Films
2. Games
3. Technology, e.g. phones, laptops
4. Concert Tickets
5. Band Merchandise
6. Festivals
7. Tours
8. Subscriptions e.g. to the magazine
9. Instruments
10. T-Shirts and Hoodies

Kerrang! appeals to it's target audience in a similar way to Rock Sound as they advertise roughly the same music genres continuously. This reassures the readers that the genre of their magazine will never change and that all the artists featured will be ones which they will like. On top of this, Kerrang! puts things such as competitions, giveaway's and free posters, CD's etc. to make the reader want to buy and read the magazine. As 56% of the audience and their core target audience are aged 15-24, Kerrang! are making their magazine for them, so this would include informal language, bright colours and generally a loud cover.

Top of the Pops

For the Top of the Pops magazine, the age range is very different in comparison to Kerrang! and Rock Sound. Their age range is a lot less varied, with their target audience aged 11-15 years old. This would have a large impact on the layout, colours, font and artists featured.

As the readers are 82% girls and 18% boys, the magazine cover has bright colours with girly fonts and content. For example, on the cover above, the colours are mainly blue, pink and yellow with a white background for the main artist. These bright and poppy colours generally appeal to young teenage/preteen girls as it attracts their attention. 

The front cover content is mainly pop-culture artists such as Ariana Grande, One Direction and Justin Bieber etc. boy bands and idolised figures in that industry. This makes fans of all these artists want to read the magazine and know more about their favourite musician.

10 products which would be found advertised in this magazine:

1. Make-up
2. Perfume
3. Clothing
4. Accessories
5. Albums, e.g. One Direction
6. Shampoos
7. Merchandise
8. Well-known UK clothing brands, e.g. H&M
9. Movies
10. TV shows

Top of the Pops appeals to it's 11-15 year old target audience by putting things on the front cover which would attract their attention, e.g. Ariana Grande. By advertising her feature in this article, fans of her across the country will want to read the interview, pull out the posters and so on. They'd also want to follow any sort of social and/or fashion advice she has to say to her fans. Top of the Pops would appeal to their target audience as they'd always have some form of advice to tell their young followers, e.g. 'Be Yourself' - the encouragement that certain things in their culture is okay. Top of the Pops also attracts an audience by putting well-known icons on their covers, such as Justin Bieber, Joey Essex etc. - people who girls find visibly attractive. Although some of the people aren't in the music industry, it is predominantly a music magazine for preteens with artists with mass followers.