G321 - House Styles

Colour Scheme 
The colour scheme covers the colour of the font, titles and background of the paper. I will keep it the same throughout the magazine so that the mood and the effect created will be constant. I have decided on using red, white and black as it's not only a common colour scheme, but the red will stand out and grab the attention of my audience. 

I have these colours as they can appeal to both males and females, with a variety of blues, greens, pinks and purples. This informs the target audience that anyone can read it and that it's targeted at both genders. Then I chose the black and white for an element of sophistication.

Font
Although the font for the masthead is 'Blake', the font for the rest of the magazine will be different as if all the articles were typed out with the 'Blake' font then it would be difficult to read. It also would look unprofessional. 
I narrowed it down to the fonts below:

I decided to use 'Georgia' for my main font as it can be read easily and clearly by the audience. It's not too difficult to read and looks sophisticated with the masthead. This is the main body of the font and will be used throughout. Furthermore, it doesn't look too 'girly' or 'manly', so either gender won't be put off by it.

Visual Features

On every page I will have the page number on the outside corners in square brackets next to a smaller version of the masthead next to it. This is a form of branding and is there to remind the readers that they're reading an "Anthem" magazine and not a different one. Alongside this, I will have the month and the year of the issue so that the readers can clearly see how recent the news is. For example: 

Then there will be the website name at the end of each article to inform the readers that there is more to read and look at online, if they wish to do so. Drop caps will be in purple or in a white font against a purple background, and finally, the colours of the background behind the text will be one of the background colours or the main purple/lilac with black font so it's easier to read what's written there.

 

G321 - Rock Sound House Styles

The font which Rock Sound uses for their magazine covers stays the same with each issue; it's only the colour and content that changes. The recognisable 'R' for the name is always in the corner, below articles which can be found in the magazine, and above key features in the magazine. 

Their house colours are basically the three primary colours, red, yellow and blue as they alternate these colours around, e.g. sometimes the title will be red, the text background will be yellow and the picture boarders will be blue. 

Rock Sound are known for using quite loud, bold colours to attract the attention of their readers since these yellows, reds and blues are eye-catching. It reflects the genre and style of Rock Sound quite nicely as most of the artists found in it produce loud, bold music for their fans.

Rock Sound have branded each page with a small "rocksound.tv" next to the page number, which are all enclosed in square brackets, so it looks like: "[22] rocksound.tv". This is apparent on each page, so it's Rock Sound's way of reminding the readers what magazine they're reading. 

   Like Q, Rock Sound have a reviews page which can be found in each article. This is to keep a sense of familiarity for the readers as having something brand new every single month can be quite overwhelming for readers. They're found on the same pages each week and are divided into two sections: album reviews and live reviews.

Throughout the magazine, bright bold colours are used to attract the readers to certain articles and pull quotes. This technique is used for almost every interview in the magazine as they want their readers to look at the page and read it. It also makes the page seem like it's shouting at the audience to read it.