G321 - House Styles

Colour Scheme 
The colour scheme covers the colour of the font, titles and background of the paper. I will keep it the same throughout the magazine so that the mood and the effect created will be constant. I have decided on using red, white and black as it's not only a common colour scheme, but the red will stand out and grab the attention of my audience. 

I have these colours as they can appeal to both males and females, with a variety of blues, greens, pinks and purples. This informs the target audience that anyone can read it and that it's targeted at both genders. Then I chose the black and white for an element of sophistication.

Font
Although the font for the masthead is 'Blake', the font for the rest of the magazine will be different as if all the articles were typed out with the 'Blake' font then it would be difficult to read. It also would look unprofessional. 
I narrowed it down to the fonts below:

I decided to use 'Georgia' for my main font as it can be read easily and clearly by the audience. It's not too difficult to read and looks sophisticated with the masthead. This is the main body of the font and will be used throughout. Furthermore, it doesn't look too 'girly' or 'manly', so either gender won't be put off by it.

Visual Features

On every page I will have the page number on the outside corners in square brackets next to a smaller version of the masthead next to it. This is a form of branding and is there to remind the readers that they're reading an "Anthem" magazine and not a different one. Alongside this, I will have the month and the year of the issue so that the readers can clearly see how recent the news is. For example: 

Then there will be the website name at the end of each article to inform the readers that there is more to read and look at online, if they wish to do so. Drop caps will be in purple or in a white font against a purple background, and finally, the colours of the background behind the text will be one of the background colours or the main purple/lilac with black font so it's easier to read what's written there.